Logo &Branding
Capture your visual identity with your Logo & Branding!
Your brand is more than your logo, or your visual identity. Your brand is your voice, your story – and it’s how every detail of your business makes your clients feel. We work with you to grow your brand to the capacity that you decide. While we can do extensive branding we can also do simple branding with logos if that is what you are looking for. Pricing for branding depends on what your specific needs are. Contact me directly to get an estimate for your unique branding project.
#1 - Let's Meet
We get to know you and your company and understand what you are about, what you want to do, and where you want to go.
#2 - Client Brief
In this step you will fill out an online Client Brief which ask pertinent information about your company and helps me understand your target market, the aestetics you’d like to see in your logo, and more.
#3 - Market Research
We do indepth research into your market to find out who your competitors are and how to make you stand out among them.
#4 - Define Who You Are
We will work with you to define your message, voice, and your values.
#5 - Moodboard Creation
The fun begins as we explore and develop your personal “look” by curating inspiring moodboards.
#6 - Typography
We define header & body font text that fits your brand and represents your business in the print and digital world.
#7 - Imagery
We define imagery guidelines for your business and establish brand esthetics.
#8 - Color Scheme
We use color theory research to explore color schemes that best fit who you are & how you want to be perceived. Colors stimulate emotional responses & influence your target market.
#9 - Logo Design
We begin with 3 to 5 logo design concepts that are tailored to capture your unique business and niche.
#10 - Wordmark Design
This is your logo text only.
#11 - Brandmark Design
This is your logo Image only.
#12 - Brand Assets
We can develop customized brand assets like business cards, email footers, letterheads, presentation templates, and more!
#13 - Brand Guidelines
We define when and how brand elements are to be used to ensure everyone that touches your brand assets can create cohesive collateral for years to come.
#14 - Approval
Once you have approved all versions of your logo I will then create all the different versions that you will need for print and digital use in different file formats.
#15 - Add Ons
Please note that if your logo requires the TM (Trademark) Icon or R (Registered) icon there is an additional charge of $100 per logo set added to your final amount due.
#16 - Get Logo Files
Your logo package has been completed and your files are released.
Please note that the remaining 50% (balance due) is required prior to release of final logo files.
#17 - Go Live!
Congratulations! We’ve gone through the branding process and it is now time to share it with the world!